Marketing
Someone will ask the question, "How do you tie in marketing in Human Resources?" That's a great question. Grab a cup of coffee and let me sell you why marketing and Human Resources are already together - and why you need to build on it. The first representative of your organization that a person encounters may [...]
For this month's social media marketing news, we're going to cover the basic categories we are engaging through social media. The categories of people are: visitors, customers, and clients. Let's get some context here so that we understand the roles involved here: Visitors are people who have some interest in what we offer. They haven't done [...]
Here are some quick social media marketing ideas that you need to consider with your marketing strategy. That’s assuming that you have a strategy - which may not be the case. Whether or not you're thinking about social media marketing ideas, let's cover some basics that you should always be in your plans. As part of [...]
Social Media Marketing Hints? When it comes to social media marketing hints, there is so much out there to track and to manage. That's the reason why there is a whole group of people and agencies who manage social media marketing for businesses, organizations, and individuals. Trying to manage all of the content can be a [...]
Are you one of those people who struggle with the tasks of sales? Are you selling as a non-salesperson? Do you lack passion for sales? If so, there are a lot of people like you out there. Don't worry . . . we'll talk about some easy ways to place yourself in a great situation to [...]
With all of the responsibilities that you have to manage, more than likely the last thing that you're monitoring is your LinkedIn page. You need to be committed to find ways to improve your LinkedIn page! If you are not familiar with LinkedIn, it is the main social media channel for professionals to share information and [...]
Sometimes we have people ask us questions about how to get started on the social media marketing basics. Here are some websites we recommend when you’re getting into social media marketing: A great resource list to start with. Ryan Scott wrote an article on HubSpot in 2015, entitled “How to Learn Social Media Marketing: 41 Resources [...]
If marketing brainstorming isn't part of your strategic process, you need to add it. It's highly effective, and highly addictive in a good way. Some of the best ideas that I've ever had for new business opportunities have happened over a cup of coffee or over lunch or dinner. They weren't necessarily planned ahead of time [...]
With the growing presence of social media marketing and online marketing, the whole marketing world is changing rapidly. For those who are used to the traditional marketing channels and strategies, the current environment presents significant challenges. The question asked is this: are traditional marketing strategies useless now? The answer is: no, but they are definitely changing. [...]
We do need strategic partners to achieve the level of success we want to gain for our organizations. As much as we don’t want to say it, sometimes we deal with a strategic partner or vendor that are hard to deal with. In many cases, these people provide professional services, such as legal, accounting/bookkeeping, or other [...]
