Business Plan: Unique Value Proposition

Business Plan: Unique Value Proposition

Business Plan: Unique Value Proposition One of the effective concepts in business is the unique value proposition.  It causes businesses and organizations to effectively communicate the better value they offer in contrast to their competitors in the marketplace.  In...
Business Plan: The Customer Experience

Business Plan: The Customer Experience

Business Plan: The Customer Experience An important aspect for any business or organization, which is most often overlooked, is the experience of the customer.  What a customer remembers with his or her senses is a big deal.  That’s why we need to craft a...
Business Plan: Target Customers, Channels and Segments

Business Plan: Target Customers, Channels and Segments

Business Plan: Target Customers, Channels and Segments Knowing your customer is a fundamental principle of business.  Knowing where your customer lives, shops, visits with others, and especially wants and “must haves” should also be in your knowledge as...
Business Plan: SWOT Analysis

Business Plan: SWOT Analysis

Business Plan: SWOT Analysis Knowing your marketplace and the conditions within it must be a priority for an organization’s leadership.  However, most organizations don’t complete the SWOT analysis for their marketplace in the best ways – simply...
Business Plan: Sustainability and Growth Plans

Business Plan: Sustainability and Growth Plans

Business Plan: Sustainability and Growth Plans It’s one thing to be able to make money on products and services in today’s market conditions, but it’s another to consider what will create revenue in the future with today’s offered products and...